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IS CUSTOM-FITTING CLUB
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Judy Anderson "Business Coach" will be here exclusively every month to share with you on "How to use Golf to gain a Competitive Edge in Business".
"IMPROVE YOUR GAME & YOUR BUSINESS!"

APRIL, 2001

The Ten Commandments of Business Golf

Business Golf has been around for a long time. In his book Think & Grow Rich, Napoleon Hill tells how a round of golf between Charles Schwab and Andrew Carnegie was pivotal in the formation of US Steel. And golf is growing in popularity as importance as a business tool in today’s economy.

In The Art of the Comeback, Donald Trump credits golf for his return to financial success. Seems the more he played, the more the deals fell into place.

Of course, this is Donald Trump -- the originator of The Art of the Deal. What can the average Business Golfer do to end up in this type of heaven where the business seems to happen effortlessly through golf?? It helps to follow the Ten Commandments of Business Golf.

1. Thou shalt understand the concept of Business Golf.
Know the subtleties of developing business through golf. Recognize the difference between playing recreational golf with friends and playing Business Golf. Remember that even if you’re not talking business, it’s still a business meeting that just happens to take place on the golf course.

2. Thou shalt make a commitment to golf and Business Golf.
Business Golf is a skill just like any other business skill. To have it work for you, you really need to work on it. Look at how golf is used in your business and industry. Make a decision on what you need to do. Then take action. This often includes making a commitment to improve your recreational golf skills too.

3. Thou shalt build rapport and image through golf.
Always remember that everything you do on the course reflects on you as a business person. The objective is to connect in a positive way with the people you’re with -- through your behavior as well as your words. This requires learning to shift focus between your golf game and the social/business interaction.

4. Thou shalt prepare a Business Golf strategy and track the results.
It will be easier to shift focus between golf and business if you know beforehand what you want to achieve and have set a plan. Do this for each round and also for the season. This will make it easier to see how well you’re doing and if you need to modify your strategy. And you’ll know if the time and money you’re spending on Business Golf are paying off.

5. Thou shalt not feel intimidated on the course.
Playing with business associates creates anxiety for many golfers. It’s a Catch-22. They want to create a good image and so they put extra pressure on themselves to play well, which can really throw their game off! To get past feeling intimidated, learn to relax and enjoy the game. Feel comfortable with your skill level while you work to improve. Remember it’s not so much how you handle the clubs but how you handle yourself that counts.

6. Thou shalt know the etiquette and rules.
Nothing reflects more on your image than your knowledge of the rules and etiquette. A high handicap player who follows the etiquette and rules commands more respect than a scratch golfer who violates the integrity of the game.

7. Thou shalt keep up the pace of play.
Ask golfers what is the biggest breach of etiquette or what annoys them most on the course and most will tell you slow play. In Business Golf slow play is a cardinal sin because it reflects poorly on your time management skills, decisiveness, and ability to meet deadlines. It also shows lack of consideration for others. So keep up the pace, even if it means picking up your ball.

8. Thou shalt be prepared to do business and know when and when not to do so.
Business Golf is more about building relationships and developing business than actually doing business on the course. Still, you need to be prepared in case the opportunity arises. But be sure to find out first if the club has any rules against talking business. And develop the skill of knowing when and when not to talk business. And that means focusing on the people as well as the game.

9. Thou shalt read people as well as the greens.
According to the Hyatt Study: Golf and the Business Executive, some people expect to talk business on the golf course. Others play golf to escape from business. Obviously, if you mistake one of these types for the other, you’ll miss an opportunity or even worse, lose business. The most successful Business Golfers are masters at knowing how to listen and read both verbal and non-verbal cues on the course. They know that this is the key to deciding when to talk business.

10. Thou shalt create a memorable Business Golf experience.
Have fun and enjoy yourself!! Whether you’re the host or the guest, take the responsibility to make sure that everyone is having a really positive, memorable experience.

Following the Ten Commandments of Business Golf may not get you the mega-deals of a Carnegie or Trump. But it will go a long way to helping you build the solid relationships that lead to business.

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Do you want to Improve your Golf & Business?
Ask Judy for FREE advice and she will e-mail you an answer.


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Judy Anderson is the founder of Business Golf Unlimited and the author of "Teeing Off to the Green" & "Using Golf as a Business Tool". Through her speaking and coaching, she has helped countless executives improve their golf game and gain a competitive edge in business.

Her programs have been featured at the Greater New York Golf Show, the Northville Long Island Classic and First of America Classic Senior PGA Tour events, and at the PGA's Quad City Classic. Clients have included, Merrill Lynch, the National Alliance of Sales and Marketing Executives, United Cerebral Palsy, the National Association of Female Executives, and the World Sponsors Forum.

Judy and Business Golf Unlimited have been featured in the New York Times, National Business Employment Weekly, Selling Power, Executive Female and Golf Digest magazines. She has been a guest on numerous tv and radio shows, including CNBC Money Talk, The Business News Network, and Smart Money with the Dolans.

Her 20 years experience in post secondary education, human resources, sales and consulting, plus undergraduate degree in business, graduate degrees in counseling psychology and certification in GolfPsych ® give her the saavy to use golf to help you identify and address the challenges facing you in today's workplace.

Business Golf Unlimited is a company dedicated to developing individuals and organizations through golf. We offer a variety of speaking and coaching services. Judy Anderson and Brian McMahon are committed to helping you reach your true potential, in golf and, through golf, in business.

How to contact:
Business Golf Unlimited
42253 Parkside Circle Suite 105
Sterling Heights, MI 48314
Phone 810-739-8506
Fax   810-739-9012
e-mail
:Judy@BizGolf.com

Visit Business Golf Unlimited